Fort Lauderdale, Fl. (July 21, 2011 - PR Newswire) The makers of world's first and only fully nano-encapsulated liquid vitamin, mineral and herbal supplement, as well as other nutritional products, announced their all-new Inline Marketing™ business model. Inline marketing is a new breed of direct sales where independent entrepreneurs share in the revenues from sales of product sold through all channels including retail and internet, not just from their down-line sales.

According to Ted Farnsworth, Chairman and founder of livethesource, "The idea for our company began as a vision from a few years ago. I wanted to combine pure dietary supplements with a delivery system that could better the world in a multitude of ways while aligning with the mission of People Helping People." Inline Marketing provides a means to gaining financial independence for motivated individuals who desire to help themselves as well as others to live a healthier lifestyle.

Farnsworth was inspired by Rexall Sundown's retail model and Rexall Showcase's multi-level marketing arm which helped the company become the largest, most recognizable name in vitamins and supplements. In fact, the founder of Rexall Sundown, Carl DeSantis, is currently an active board member of the company and Jerry Rayman, who was the chief architect of Rexall Sundown's success, is the CEO.

Farnsworth took the concept further by first redefining distributors as entrepreneurs and then giving them a share in retail gross revenues – commissions based outside of individual performance. He's excited about the prospects, "Our Entrepreneurs can earn money while they sleep. When a retail sale occurs, for example, in California, the product walks out the door there and reps in New York and Florida – qualified reps anywhere on our team – earn a commission on that sale."

Currently, the livethesource product line is available through a distribution network of Independent Entrepreneurs. Retail products are marketed through LTS Brands and are available at well-known national retailers, including Walgreens, Walmart, Rite Aid, BJ's and others.

The following products are available exclusively through a livethesource Entrepreneur:

— livethesource Multi-Vitamin: A complete cocktail of health and well being packed with essential vitamins, minerals and botanicals made with All Natural Patented Nanotechnology™.

— The Symbiotic Diet: Revolutionary in its formation, it's a tablet that, when dissolved, goes to work using a nano delivery system. The natural formula makes weight loss healthy and sustainable.

— Vitamin D3 Booster: Vitamin D is a vital nutrient that affects heart health and overall health conditions. This is a high potency liquid vitamin D3 in nano-encapsulated form provides efficient delivery.

LTS Brands retail products include:

— Celadrin® Softgels: A popular joint health supplement which is a cellular lubricant that provides fast, long-lasting joint comfort.

— Celadrin® Cream: A topical analgesic that quickly relieves joint pain and stiffness, usually in 30 minutes or less. Celadrin® Cream is the only topical analgesic approved for use by Olympic athletes and endorsed by FIMS, the International Federation of Sports Medicine.

More products will shortly be added to both lines. To learn more about livethesource or to become an Independent Entrepreneur, visit www.livethesource.com

livethesource founder Ted Farnsworth is available for interviews. Samples of livethesource products are also available upon request.